I recently bought a three-pack of romaine lettuce from Ocean Mist Farms. They clearly label their lettuce as gluten free, lactose free, vegan, and heart healthy. I'm still trying to decide if this is a good thing or just really insulting. It's sort of like proclaiming that air has oxygen or that water has hydrating properties. I checked out Ocean Mist's website at www.oceanmist.com. They don't mention gluten-free properties of vegetables at all on their site, so I'm thinking that an over-zealous marketing person slapped all the pro-health properties on the label. In fact, they seem very sincere about providing quality produce, especially artichokes, which I admit I've eaten occasionally (mostly at restaurants) and never prepared myself.
I don't want to act like a big know-it-all. Maybe some people ARE unaware that all vegetables are gluten, lactose and animal product free. Maybe it's a public service to point it out. Maybe there is someone out there who is so unfamiliar with the property of vegetables that they don't know that they are inherently vegan. (Of course, there ARE carniverous plants. My brother, upon learning of my vegetarianism nearly 20 years ago, asked if as a vegetarian I would I eat a venus flytrap. But I digress.)
On the other hand, I am a bit offended. Just as I am happy for Miley Cyrus that she found better health eating gluten free as a lifestyle choice, I am annoyed with her for gumming up the message that there are those of us with celiac and gulten intolerance that HAVE to eat gluten-free. Does displaying the health properties of lettuce on the package actually prompt people to buy more?
Can you imagine this conversation at the store?
"Look Honey! Lettuce is GOOD for you! Let's get six heads."
"Why no, Dear. I had no idea it had all of the properties of a green leafy vegetable! Let's get nine heads!"
Wait til they find out that spinach has all those properties AND is fat free...
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